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“Strangers on a Train”: The Rise of the Uneasy, but Mutually Advantageous, Alliance Between IT and Marketing

February 21, 2015 pipik1199

www.cutter.com/offers/strangerstrain.html

This is an article I wrote for the Cutter IT Journal.

Hopefully, amusing but serious.  Take the theme of Hitchcock’s movie and apply it to the relationship in the enterprise between marketing and IT.

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