A very short argument (so a very short blog post):

1. Entrepreneurs need to size up novel situations quickly
2. Our most potent human tool for sizing up a new situation is an analogy (“Oh, this new thing is kind of like when that saber-tooth tiger ate Og”)
3. We can train our ability to do analogies by studying potent compact analogies
4. Potent compact analogies occur at a greater density in poetry (and, btw, in songs) than almost anywhere else
5. Therefore: entrepreneurs should study poetry to sharpen their abilities to generate and evaluate analogies